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Reviewed By Micah Pratt
on October 10, 2016

“Come to The General and save some time!” That’s what you may have heard from a stout, army fatigue-clad cartoon trying to convince you to get car insurance from his company. It’s catchy for sure—but is it true?

If you’ve ever wondered if The General might be a good fit for you and your driving needs, you’ve come to the right place. From quote prices to customer reviews, this is your go-to guide for The General auto insurance.

Our Review of The General Car Insurance
Our overall star rating for The General car insurance is 3 out of 5. That number falls in the center of the scale, but here’s what it means for you: The General is great for certain drivers. What came to light in our research is that The General targets a certain segment of the auto insurance market: high-risk drivers, or those who have multiple moving violations, including DUIS, or accident claims. We researched the company from top to bottom and have the full breakdown for you here. general Ranking The General

Overall 3.5 / 5


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The General Car Insurance Quotes

Drivers who are “high risk” often find it difficult to get car insurance. Whether they have poor credit, bad driving records (or both), these customers are expensive for companies to insure. But The General seems to target high-risk drivers specifically. Not surprisingly, The General auto insurance quotes come in pretty high when compared to its competitors, but for high-risk drivers, these prices are actually pretty low. For more details, read more about The General auto insurance quotes.

Ways to Save on Auto Insurance with The General

The General offers barebones insurance for high-risk drivers. For this reason, the company doesn’t offer much in the way of discounts or extra cost savings. But that doesn’t mean you’ll break the bank as a customer of The General. If you’re a budget shopper, The General does offer low down payments and is flexible with its payment options, such as offering a discount for paying your bill in full. All drivers can take a few steps to get lower auto insurance rates, and the same rules apply for The General. To learn more, read our guide to discounts and money-saving for The General.

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The General Auto Insurance Customer Reviews

When it comes to researching multiple providers, reviews are a great source of information and play a major role in the decision-making process. We researched what customers say about their experience with the company, and the results are telling. Customers rate The General poorly for claims process and customer satisfaction, but a little better for cost. Curious about the details? Check out our complete breakdown of The General auto insurance reviews.

Auto Insurance Coverage Available from The General

There is a lot to understand about The General. Founded in 1963 as Permanent General Agency, the company was later known as Permanent General Assurance Corporation (PGAC), which remains the official name. The General appeared as a standalone name in 1977 to serve as a simpler brand. American Family Insurance acquired the company the next year, but they operate independently to this day.

Now, you can buy The General auto insurance in 43 states online or by phone, or through an independent agent (like one of ours!). Get a quote today, or click on your state to learn more about how The General ranks where you live. Don’t live in a state where The General is an option? Click on your state to see which company offers the cheapest insurance.

Auto Insurance

Auto Insurance Types Offered by The General

With The General, you’re going to get the standard fare of auto insurance types. Coverage options will start at your state’s minimum coverage requirements and build from there. The General offers up to four types of car insurance coverage: Liability Coverage, Medical Payments Coverage, Uninsured/Underinsured Motorist (UM/UIM) Coverage, and Comprehensive and Collision Coverage.

Some types of coverage, such as Liability Coverage, may have state minimum requirements. Others may be added onto your policy with The General for extra protection and additional cost. To learn more about the types of auto insurance coverage offered by most companies, check out these frequently asked questions:

Not sure how much car insurance you need?  Get a recommendation so that you are sure you aren’t over or underinsured.

The Final Word

Here’s what we think: The General auto insurance is a good option for high-risk drivers. If you’ve got at least one ticket and one accident on your record, this company is likely to offer cheaper rates than the competition. If you’re ready to compare rates, call [mapi-phone /] to speak with a licensed agent or get a quote online.

About The General Car Insurance

The General, open since 1997, operates under Permanent General Company (PGC). American Family Insurance, which has more than 50 years of experience writing auto insurance policies, owns both companies. Learn more about The General at

Before making any final decisions on your insurance company, it is important to learn as much as you can about your local insurance providers, and the coverages they offer. Call your local insurance agent to clear up any questions that you might have. Questions to consider asking include, “What is the best coverage plan for me/my family/my situation?” “What are the minimum coverage requirements in my state and what form of coverage do you recommend?” “Do you guys offer any bundle discounts if I take out both my auto insurance and home insurance with you?” and “What is the average rate of insurance quotes you guys offer?

Before making any big insurance decisions, use our free tool to compare insurance quotes near you. It’s simple, just plug in your zip code and we’ll do the rest!

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